Building Wraps A New Norm For Large Scale Advertising
By now you may have noticed the huge, building-sized advertisements that sometimes sit on the side, and windows of buildings in the Fort Worth area. This is because, recently they have become a way for national advertisers of all sorts to convey their advertising message in a large, dynamic way to a significant portion of the city’s population. These wraps are typically very creative and very bold and always mean a huge impact on audiences, resulting in a high ROI for advertisers. This is why they use and love them. In fact, there is nothing quite as effective as building wraps in the world of advertising and the impact they have. They transform boring windows and dull cityscapes into something spectacular! Most notably they are known for their bright and captivating graphic which look fantastic during the day BUT are also designed to look especially stunning at night when lit up like this one.
What Are Building Wraps?
Building Wraps are at the latest in window film technology innovations by 3m. They are a welcome newcomer to the window film world and to advertisers alike. Their introduction is shaking up the promotional landscape and could be a game changer for corporate business marketing. Basically, they transform the exterior of buildings into billboards without blocking the view from inside the building for occupants. These promotional films are very easy to apply for a 3M certified installer and even easier to remove, which means they can be switched out as often as the advertiser or building owner would like. If you own a large commercial building, in a highly trafficked area in Fort Worth, this could be a potentially huge profit turner for you since big corporate advertisers will pay good money to lease your building’s exterior. The best building wrap locations are along highways or city centers where the most people will see the message (think I-30 or around Fort Worth Convention Center). With 3M solutions, almost any building can be wrapped–textured surfaces like brick or stucco, as well as windows or smooth surfaces, are all possible pallets or 3M building wrap. These wraps are both attractive and durable and always imaginative, so it is no surprise many companies use them to launch new products, or as large-scale branding campaigns and to promote major events, like this one from Nike.
Benefits Of 3M Building Wraps
In a day and age when large-scale advertising is coming into its own–, building wraps are an incredibly creative way to stand out and effectively communicating to a large audience. The benefits don’t stop there either.
-Are highly visible from great distances
-Are unique and cutting-edge
-Hit audiences where they live work and play
For Commercial Building Owners:
-Monetizing the exterior of your building dramatically increases revenue
-Potential for return business from wrap buyer-meaning more profit
-All the benefits of traditional window film for your building’s occupants
-Helps your building stand out to the public and be remembered.
There are many factors to consider when deciding to partner with a major brand to wrap your commercial building. Depending on your location, both on the advertiser’s side and, of course, for the commercial building owner(s). Considerations like– the length of the campaign, time of year, the level of tinting on the glass and the culture of the people inside the building must all be worked through. To do that correctly, you should consult a 3M expert like Fort Worth Window Tinting. We, who can help you with the details of the decision and manage the entire installation project from beginning to end. As skilled 3M installers, we do high-quality building wraps large and small.
Whether you are a major brand looking for a building to wrap for an upcoming product launch or a commercial building owner who has been approached about allowing a wrap of your building–contact Fort Worth Window Tinting Window Tinting today for more details on what a 3M building wrap can do for you.